This depends on two things. If your priority is click-throughs and conversion, we recommend having maxim 10 links on your Link in Bio  at once (based on our most successful creators). Including too many options for your visitors slows down their course of action.

That said: for certain creators whose priority is display, education and showcasing (e.g. a record label with a library of new releases to promote, or a management company looking to showcase their full roster of clients), including more than seven links fulfils their purpose perfectly.

You can use features on Link in Bio to add subheadings, sections, animation and other prioritisation methods to your links – so no matter how many things you’ve got to share, you can drive your visitors to what’s most important, first.