A custom URL shortener, sometimes referred to as a branded URL shortener, lets you brand your links. An URL shortener is a website that reduces the length of your URL (Uniform Resource Locator). The idea is to minimize the web page address into something that's easier to remember and track
There are several benefits of branding your short links. Branded links build trust between your audience and your business, drive more clicks, give your audience a preview of where they are being taken and increase brand awareness.
A link shortening service that includes custom short URLs is vital to improving audience engagement with your communications. A short URL is good, but a custom URL works every time.