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AdRoll Pixel

Last updated on December 21, 2023

What is the AdRoll Pixel?

The AdRoll Pixel is uniquely generated when you create an AdRoll account. The AdRoll ID has two components: the Advertiser ID or adroll_adv_id (X) and Pixel ID or adroll_pix_id (Y) for the AdRoll Pixel. To use the AdRoll Pixel, merge the two components together, separating them by a slash (/).

How the AdRoll Pixel works

Your pixel adds an image to the element of your code. We register a callback with the browser that is enacted at the end of the rendering process – no other DOM elements are transferred or manipulated. Your page load won't be blocked even if the Internet connection to AdRoll’s CDN or our servers is interrupted.

  • To ensure very fast loading regardless of your visitor's geographical location, we deliver our pixel content from Akamai, the #1 global content delivery network (CDN).
  • Your pixel dynamically handles both http and https.
  • Your pixel code has been tested by our engineers and by the developers of third-party data systems.

Where can I find my Pixel?

To find your Pixel:

  1. Go to the left navigation menu and click Website under Audiences.
  2. Scroll down the page to the AdRoll Pixel section of the dashboard and click the View Pixel button.


e.g. adroll_adv_id/adroll_pix_id

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