Conversion tracking can help you see how effectively your ad clicks lead to valuable customer activity on your website, such as purchases, sign-ups, and form submissions.
- A website: This is where you'll put the Google tag code.
- Ability to edit website code: Either you or your web developer will need to be able to add the code to your website.
With AdWords conversion tracking, you can see how effectively your ad clicks lead to valuable customer activity. The Adwords pixel ID is usually composed of AW followed by 11 digits followed by 19 mixed characters. Please make sure to add the correct value otherwise events will not be tracked!
e.g. AW-12345678901/ABCDEFGHIJKLMOPQRST