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Last updated on September 12, 2023

Twitter Conversion Tracking helps advertisers measure the effectiveness of their Twitter ad campaigns by tracking user interactions and conversions on their websites. Here's how to set up and use Twitter Conversion Tracking:

Access Twitter Ads Manager:

  • Sign in to your Twitter Ads Manager account or create one if you don't have an account already.

Create a Twitter Ads Campaign:

  • Before setting up conversion tracking, you'll need to create a Twitter Ads campaign if you haven't already. You can create different types of campaigns based on your advertising goals, such as website clicks, app installs, or engagement.

Generate a Conversion Event Tag:

  • In the Twitter Ads Manager, navigate to the "Tools" menu and select "Conversion tracking." Then click on "Create new website tag."
  • Choose a name for your conversion tag, and select the conversion event type you want to track, such as website visits, purchases, sign-ups, or custom events.
  • Configure the settings for your conversion event, including the category, conversion value (if applicable), and attribution window (the period during which conversions are attributed to your ads).
  • Twitter will generate a unique code snippet for your conversion event tag. This tag needs to be added to the webpage where you want to track conversions.

Verify and Test the Tag:

  • After adding the code, it's important to test it to ensure it's working correctly. Twitter provides tools to help you verify that the conversion event tag is collecting data from your website.

Monitor Conversion Data:

  • Once the conversion event tag is active, Twitter will start collecting data on user interactions and conversions. You can access this data in Twitter Ads Manager to track conversions, measure campaign performance, and optimize your ad campaigns.

Optimize Ad Campaigns:

  • Use the conversion data to optimize your Twitter ad campaigns. You can adjust targeting, bidding strategies, ad creatives, and budgets based on the performance of your conversions.

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